THE SAGA JITROIS.

The jitrois «second skin» experience.

Giving a new identity to the jitrois wearer.

1970′

Jean-Claude meets Stéphanie de Monaco and opens his first boutique in Nice in 1976.

1980′

The house is established by dressing Brigitte Bardot, and by becoming the favourite designer of the principality of Monaco.

1990′

The house revolutionises the fashion industry with the development of ‘stretch leather’, earning the brand its iconic status.

2000′

The house takes ‘stretch leather’ a step further by developing stretch leather jeans; which could even be machine-washed and ironed.

THE SAGA JITROIS.

The jitrois «second skin» experience.

Giving a new identity to the jitrois wearer.

1970′

Jean-Claude meets Stéphanie de Monaco and opens his first boutique in Nice in 1976.

1980′

The house is established by dressing Brigitte Bardot, and by becoming the favourite designer of the principality of Monaco.

1990′

The house revolutionises the fashion industry with the development of ‘stretch leather’, earning the brand its iconic status.

2000′

The house takes ‘stretch leather’ a step further by developing stretch leather jeans; which could even be machine-washed and ironed.

JITROIS TODAY.

New. Subversive. Luxury.

In the Age where life has been enhanced through social networks and the digital revolution – jitrois has adapted and developed. The brand has explored the relationship between the skin, the leather and the digital. In the world of webcams, instant messaging and permanent connectivity the concept of a second skin has been applied to the entire virtual body symbolising a renewal of interaction.

Jitrois. endeavours to retain its eponymous image of high luxury but merged with subversive youth culture. Today the house creates powerful and confrontational pieces that program a new path for desire, either physical or virtual; but, never conforming to social codes.

JITROIS TODAY.

New. Subversive. Luxury.

In the Age where life has been enhanced through social networks and the digital revolution – jitrois has adapted and developed. The brand has explored the relationship between the skin, the leather and the digital. In the world of webcams, instant messaging and permanent connectivity the concept of a second skin has been applied to the entire virtual body symbolising a renewal of interaction.

Jitrois. endeavours to retain its eponymous image of high luxury but merged with subversive youth culture. Today the house creates powerful and confrontational pieces that program a new path for desire, either physical or virtual; but, never conforming to social codes.

THE SELF.

persona & virtual persona

The jitrois. wearer is a sophisticated individual who exudes seduction and power. At any age, they are drawn to the house because of its revolutionary ideas and unique forms. For her, to wear jitrois. is a consistent promise of unapologetic sensuality.

For him, to wear jitrois. is a consistent promise of unapologetic impact. Due to the commitment and sentimentality that jitrois. commands, their children will follow in their footsteps transcending generations for years to come.

They are a citizen of the world and not a specific location, who enjoy travelling and stepping out of theircomfort zone above anything else.

Finally, they enjoy the upper echelons of intellect appreciating the literary and philosophical movements that
underpin all work at the house.

THE SELF.

persona & virtual persona

The jitrois. wearer is a sophisticated individual who exudes seduction and power. At any age, they are drawn to the house because of its revolutionary ideas and unique forms. For her, to wear jitrois. is a consistent promise of unapologetic sensuality.

For him, to wear jitrois. is a consistent promise of unapologetic impact. Due to the commitment and sentimentality that jitrois. commands, their children will follow in their footsteps transcending generations for years to come.

They are a citizen of the world and not a specific location, who enjoy travelling and stepping out of theircomfort zone above anything else.

Finally, they enjoy the upper echelons of intellect appreciating the literary and philosophical movements that
underpin all work at the house.

THE DNA.

Dualistic .

subversive mindset

ambivalent choice

trans-generational

Empowering .

confident

self-discovery

body conscious

Intoxicating.

timeless luxury

extravagant

bold

THE DNA.

Dualistic .

subversive mindset

ambivalent choice

trans-generational

Empowering .

confident

self-discovery

body conscious

Intoxicating.

timeless luxury

extravagant

bold

THE DISTRIBUTION .

The Flagship Store

Paris (Faubourg Saint-Honoré)

The Jitrois boutique was imagined and developed by Christophe Pillet, the former Philippe Starck’s collaborator for more than ten years. Each store has its own identity: a boutique-apartment with a disco-like feel and made with noble materials: black, gold, plain or perforated leather, glass and marble.

Retailers

Jitrois has a network of over 49 shops & department stores in 18 countires. The house works with the most luxious multi-brand stores around the world. The spread of the brand is mainly concentrated in Europe.

THE DISTRIBUTION .

The Flagship Store

Paris (Faubourg Saint-Honoré)

The Jitrois boutique was imagined and developed by Christophe Pillet, the former Philippe Starck’s collaborator for more than ten years. Each store has its own identity: a boutique-apartment with a disco-like feel and made with noble materials: black, gold, plain or perforated leather, glass and marble.

Retailers

Jitrois has a network of over 49 shops & department stores in 18 countires. The house works with the most luxious multi-brand stores around the world. The spread of the brand is mainly concentrated in Europe.