Autumn Winter 23 Collection "Identities"

Jean-Claude Jitrois, the creator of stretch leather, bases each of his collections on the knowledge gathered during his time as a psychologist - his profession for eleven years, before turning his hand to design. As ever, La Maison Jitrois strives to give its J3 Klub the tools to learn and foster new identities, while reinforcing those they already possess. This season, Jean-Claude Jitrois sought to delve even deeper into the psyche than before and discover what lies at the heart of each and every one of us; every fragment of character, every newfound idealised obsession and every hidden impulse. Let Them Know who you are [and who you want to be seen as], because the second self is perhaps even more important than the first. Why? Because it's the most visible, the suit of armour shown to the world, the representation of how we want to be perceived. The vision for Jitrois’ AW23/24 collection is an ocean of identities, merging, competing, co-existing, and interacting beneath the glare of a postmodern lens. For the AW23/24 collection, Jitrois invites their J3 Klub to celebrate themselves like never before: every aspect of the body and the mind, letting identities run riot. Having presented such a multifaceted collection, rich in new ideas, it’s clear the house is entering a new era of structure, texture, glamour, and sexuality.